Drive using only the rear-view mirror!

That's what Google does, folks. Know why? Because the road in front has never been explored before and not even the Google gurus know what it looks like. They simply have to guess through looking at where we have come from and this you can only do while driving by using a rear view mirror.
The truth is search technology is a VERY new and unexplored scence. Today scientists know more about the human brain or the life of the ant than they do about the future of search technology. There is no literature to guide you. Sure there are plenty of informed and interesting guesses where the journey is going and also from very informed travellers but the fact still remains that no one has been there.
Equally this opens the question of the overall influence of the Internet on our future lives. 15 years ago most of us did not have an Internet. Today its absence is unthinkable. What impact will it have on our daily lives in another 15 years? We come form the Stone Age of dail-up connections, of   54MB storage, of  "hotbot" and our humble attempts at creating HTML pages. Remember?
I believe that the future on the Net is difficult if not impossible to predict. The pace of technological innovation on the Net has been fast and is getting faster by the day on account of the financial stakes and the "big boys" out there. It is the billion dollar advertising market that is driving this change. In this scene, the Net economy is no different from any other economic model. It's money that makes the Net go round.